Biking meets booking: Twotone builds momentum with 40 hours saved with Calendly

Twotone is a connector, creator, and community-builder for the global cycling industry. From PR and branding to photoshoots, content creation, and B2B introductions, the six-person team helps e-bike brands, cargo bike manufacturers, and gear makers launch, grow, and stand out. Founder Jon Woodroof also runs a co-working space in Amsterdam called Workspace Six, hosts industry events, and somehow still finds time to raise six kids. To keep that kind of momentum going, Jon needed a scheduling tool that could match his pace. Since adopting Calendly in 2014, Twotone has scheduled over 1,300 meetings, streamlined internal coordination, and delivered a polished, professional first impression to every partner and client — no matter the time zone.

Challenges

"Even with the right tools, if you get wires crossed — you’re cooked."

Before launching Twotone Amsterdam, Jon Woodroof had already seen how scheduling chaos could hold businesses back. In previous roles, he’d dealt with the email ping-pong, the missed meetings, and the time zone confusion that derailed important conversations. So when he set out to build a modern, fast-moving agency in the cycling industry, he knew scheduling needed to be frictionless from day one.

“Even with the right tools, if you get wires crossed — you’re cooked,” Jon says. “I’d made that mistake before. One wrong AM/PM in Japan, and the whole thing falls apart.”

With a small team, a packed schedule, and partners across Europe and beyond, Twotone couldn’t afford delays or miscommunication. Whether planning a new business pitch, collaborating on a trade show, or showing potential tenants through Twotone’s Workspace Six co-working space, Jon needed a system that made scheduling easy for everyone — clients, colleagues, and collaborators alike.

Solution

Making scheduling feel as smooth as a Sunday ride

When Jon launched Twotone, he brought Calendly along with him — having first encountered the tool during his time in Atlanta’s tech scene. “I’ve been using Calendly since before Twotone even existed,” he says. “It just worked — and it still does.”

Jon set up a branded shortlink (twotoneams.link/meet) that now serves as his universal scheduling page. It’s embedded in emails, included in proposals, and often the first step in a new client relationship.

“Thousands of people have clicked it over the years. It’s the front door to our calendar — and to our company.”

Jon Woodroof

Founder at Twotone

And, thanks to the Calendly Slack integration, discovery calls automatically ping the sales channel, keeping everyone in sync without extra effort.

The team uses Calendly’s Google Chrome Extension to insert time slots directly into email replies, maintaining a human touch while making the booking process seamless. “It’s more personal than sending a link, but way more efficient than manually suggesting times,” Jon explains.

For group scheduling, Meeting Polls have been a game changer. Whether organizing a panel before a major trade event like Eurobike or syncing with several partners across Europe, everyone simply votes on their preferred time and Calendly takes care of the rest. The team also uses Round Robin scheduling to route visitors to the first available team member for tours of the Workspace Six co-working space. 

Jon even enhanced the post-booking experience: when someone books a meeting through Calendly, they’re automatically directed to Twotone’s newsletter sign-up page.

“That one automation helps us grow our audience, stay top-of-mind, and warm up leads before we even meet.”

Jon Woodroof

Founder at Twotone

Results

Smarter scheduling. Stronger connections. More momentum.

Twotone has booked 1,300+ meetings with Calendly since 2014 and saved over 40 hours per year that used to be spent on scheduling back-and-forth. The impact has been so valuable for their business that they’ve happily helped spread the word to fellow business owners. Jon estimates he’s personally introduced 100+ people to the Calendly platform and he plans to keep doing it.

The key is how Calendly helps set the tone for every interaction. “It’s not just about saving time,” Jon says. “It’s about showing clients and partners that we’re organized, responsive, and tech-forward.”

He’s even seen Calendly turn skeptics into fans.

“A lot of people still haven’t used a scheduling tool like this. When they see how easy it is, it blows their mind. And if I’m the one who introduced it? That’s a great first impression.”

Jon Woodroof

Founder at Twotone

For Jon and his team, Calendly has become more than a scheduling tool — it’s an extension of the brand. “It’s rare to feel proud of a piece of tech,” he says, “but Calendly is one of those tools. I’m glad we’ve grown with it.”