How SKYDOG Jewelry makes custom designs shine with Calendly + Typeform

“I didn’t set out to build a jewelry brand,” says Jordan Dzierwa, founder of SKYDOG Jewelry, a Laguna Beach-based fine jewelry studio known for vibrant colored gemstones and non-traditional engagement rings. “It started as a hobby — something I taught myself using my dad’s old tools in the garage. Now, it’s a full-time dream.”

Jordan and his wife, Tif, have spent over a decade handcrafting heirloom pieces for clients who value originality and ethical sourcing. From their new Pacific Coast Highway showroom, SKYDOG has evolved into a creative destination for couples who want something timeless but unexpected. Yet behind the glow of gemstones and surf breaks, there was once a familiar challenge: time. Specifically, time lost to emails, back-and-forth scheduling, and missed opportunities.

The challenge

Too many hats, too little time

Running a boutique jewelry studio means wearing every hat imaginable. Jordan was the designer, marketer, accountant, and scheduler all at once. Custom requests poured in through email and Instagram DMs at all hours, sometimes in the middle of production. Each new inquiry set off a chain reaction: coordinating availability, remembering to manually add appointments to Google Calendar, and exchanging several emails just to confirm one consultation.

“It was messy,” Jordan admits. “Clients would email or text, and I’d have to remember to put it in my calendar. Sometimes I’d forget. And if I didn’t respond quickly enough, they’d move on. You can’t afford that in jewelry — people want answers now.”

Every lost lead was a missed opportunity to create something meaningful and grow the business. The SKYDOG team needed a way to protect time, improve responsiveness, and make every customer feel seen and valued from the first touchpoint.

The solution

Automating the operations behind custom design

The transformation began when Jordan discovered Calendly. After booking a meeting through someone else’s Calendly link, he realized how easy scheduling could be and quickly implemented it for SKYDOG.

With Calendly, the SKYDOG team was able to immediately simplify how they scheduled time with customers. Clients booking a custom jewelry consultation could view real-time availability through SKYDOG’s Calendly link, select a time that worked, and receive instant confirmation. 

SKYDOG’s Calendly Event Types are tailored to the jewelry design process. Prospects can choose a detailed design consultation or a brief in-person visit, and Jordan can adjust his availability for each type of meeting in just a few clicks. “It’s just easy,” he says. “I can tweak my schedule whenever I need to.”

When it comes to staying connected with clients, Jordan uses Calendly Workflows and automated reminders. Each appointment triggers both an email and text reminder one day and two hours before the meeting. “We used to get ghosted all the time,” Jordan explains. “Now, no-shows are rare. Maybe we send too many reminders,” he laughs, “but clients appreciate it.”

No manual coordination, no double-booking, no forgotten appointments. It was a huge quality of life upgrade for the small business, but there was still room to improve. 

To cut down on repetitive back-and-forth and ensure every consultation started with clarity, the SKYDOG team added Typeform to their workflow. Now, when someone is ready to explore a custom piece, they click a Custom Jewelry link on SKYDOG’s website or Instagram bio, complete the intake form, and book a time, whether in person or via Zoom, in one frictionless step. Instead of gathering details piecemeal over email, clients move through a dynamic, conversational form that guides them through sharing their vision, preferred gemstone, ring size, and reference photos before a meeting is ever booked.

By the time Jordan sits down for a consult, he already has the full picture. The form also confirms that customers have reviewed SKYDOG’s $3,500 minimum spend, allowing serious buyers to self-qualify early and setting expectations from the first interaction.

With the Calendly app for Typeform, the SKYDOG team can easily add a Calendly scheduling question directly within the form. The form automatically shows qualified clients a booking page to schedule their consultation — all without ever leaving the typeform. The result is a seamless, personalized journey that reduces friction, captures more meaningful insights to guide the initial conversation, and moves high-intent customers smoothly from interest to appointment.

“We used to review each submission, decide if it was a good lead, and then manually send the scheduling link. Now, it’s automatic. If they meet our criteria, they book right away. That saves hours.”

Jordan Dzierwa

Owner at SKYDOG Jewelry

The Typeform + Calendly integration has turned what was once a multi-step email chain into a single, fluid customer experience — one that feels curated and professional while running quietly behind the scenes. 

The results

Time saved, revenue gained, trust amplified

The shift to Calendly + Typeform wasn’t just a productivity win; it was a noticeable change in how the business operated and grew. Jordan’s team now saves eight to ten hours each week by eliminating manual scheduling and redundant emails. What once required four to six messages per client is now a single, automated flow.

With faster response times and richer insights, conversion rates have soared. Jordan estimates that 85–90% of clients who schedule a consultation now become paying customers, and revenue has increased by roughly 15-20% since SKYDOG implemented the Calendly + Typeform automation. The time saved allows him to focus on design and craftsmanship — where the true value of SKYDOG lies.

“I was losing clients because I couldn’t respond fast enough. Now, I never miss an opportunity. The workflow takes care of it.”

Jordan Dzierwa

Owner at SKYDOG Jewelry