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Product-led growth (PLG) is a relatively new approach to company-building that uses the product itself to drive customer acquisition, expansion, renewal, and retention. Simply put: Why rely solely on coworkers to close deals and onboard new customers when the product can do just fine?
Yet not every company has software developers and designers with enough time to create all of these digital help aids for customers. That’s where Pendo comes in.
Pendo is a common tool among PLG teams to build better product experiences with no coding necessary. Their in-app guides increase awareness and adoption of your products via digital walkthroughs, announcements, training, and more.
Calendly + Pendo = customer success
Just because the product can do more heavy lifting in customer engagement, that doesn’t mean PLG equals “no humans.” Expert PLG teams look for ways to allow customers to ask questions and meet product experts when the time is right.
That’s why Pendo has rolled out a new Calendly integration. With Pendo and Calendly combined, your customers can schedule meetings with your customer-facing team members — directly in the product.
Customer success and support with Calendly and Pendo
When a user encounters a support issue, you can now build a guide to offer help documents or materials, and provide an option to book a support appointment through Calendly. Or, use Pendo’s analytics to identify your power users, then send them a Calendly meeting invite to gather user research and product feedback, or conduct business reviews.
With Pendo and Calendly working together, you give users the convenience of in-app scheduling, and give your CS teams access to more streamlined meetings. Read this to learn how Credly combined Pendo and Calendly to do quicker, deeper user research.
Pendo and Calendly drive sales and revenue growth
Pendo integrated with Calendly allows you to offer users a prompt to book a meeting with sales while they’re navigating your product, making for convenient, smooth conversations. Now, you can engage with customers when they’re active in the product versus just via email and phone.
Get started using Calendly with Pendo
It’s easy to get started by embedding a Calendly booking page within a Pendo Guide. All you need is a Pendo account with Guidance, and an active Calendly account.
Log into Calendly and create a new Event Type.
Under settings, select “Add to Website” and “Inline Embed.” Then customize your booking page settings and copy the code.
In Pendo, create a guide. We recommend a multi-step guide with step one explaining why they should schedule a conversation, and step two presenting your Calendly calendar.
In Pendo, add a Code Block (under Advanced section), paste the Calendly code snippet, then save and publish your guide
You’re all set!
Adding a human touch to PLG
Calendly is key for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails.
And with the Calendly and Pendo integration, you can combine the convenience of Calendly with the power of Pendo Guides by embedding a Calendly booking page inside an in-app message.
Humanizing product-led growth has never been easier.
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Hilary is a Partner Marketing Manager with Calendly. She's based in Atlanta, Georgia.
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