Cas d'utilisation

Multiple Teams

Secteur

Education

Taille de l'équipe

1000+ employés

Fonctionnalités du produit

Workflows, Reminders, Integrations, Embedding Calendly

Partage

Témoignages clients

Cengage uses Calendly to scale its sales and retention secret sauce

Durée de lecture: 3 minutes

Cengage, a leading education and technology company, focuses on creating e-learning solutions for higher education faculty that build momentum towards bright futures for students.


Cas d'utilisation

Multiple Teams

Secteur

Education

Taille de l'équipe

1000+ employés

Fonctionnalités du produit

Workflows, Reminders, Integrations, Embedding Calendly

Partage

The team at Cengage knows the more qualified leads they're spending time with, the more they sell. They also know the most important predictor of long-term success and adoption is when new customers attend training sessions.

So, how do they make it easy for qualified leads to connect with them and encourage more customers to schedule trainings? That’s where Calendly fits in and helps them scale.

Empowering qualified leads to easily schedule and share important information

The Cengage customer experience starts with sales through email outreach. Using their marketing automation platform, Eloqua, the sales team embeds a Calendly link to schedule time to connect.

“We’re trying to get calls scheduled and make sure when we do have a call, there’s something to talk about. Including a Calendly link to gather the information we need makes sure calls are more specific and will be much more meaningful than a cold call. As a sales rep, it makes a world of difference.”

Once a deal closes, the sales team hands off new customers to the customer success team to schedule their onboarding and training call. So those who have adopted Cengage's digital content can start using the technology as proficiently as possible.

As most new customers are familiar with Calendly from the sales process, this makes for a very consistent experience and a quick way to schedule when customers are most interested.

Improving customer education and satisfaction, leading to increased retention rates


Calendly helps create a more seamless process — most importantly for prospects and customers, but also for the Cengage team.

There’s accountability and control on the customer’s side to schedule their training, and those who take the time to do so are often more successful.

This leads to higher retention rates for Cengage, so it’s very important to offer a quick and easy way to secure a time. It also helps the customer success team manage the large volume of calls for training, implementation and customization that can reach up to 10 calls a day per rep during busy season.

Nous avons prouvé que les entreprises qui prennent le temps de suivre la formation individuelle deviennent un meilleur client pendant une plus longue période. Grâce à Calendly, il est encore plus facile pour nous de planifier avec ces clients, et davantage de clients respectent ces rendez-vous.

Ready to explore what Calendly can do for you? Sign up for free today.

Témoignages clients suggérés

AgriWebb
Lyft Customer Story
Indiana University Customer Story

Un accès convivial pour des réservations faciles

Partagez votre lien Calendly directement depuis votre navigateur, afin de pouvoir planifier des réunions sans innombrables allers-retours

Commencer gratuitement

Easy
ahead

Nous prenons en charge le travail de mise contact avec les autres pour que vous puissiez vous concentrer sur accomplir plus.

Français
EnglishFrançaisEspañolDeutschPortuguês
App Store
Google Play
Link to Calendly Twitter accountLink to Calendly Facebook accountLink to Calendly Instagram accountLink to Calendly Linkedin accountLink to Calendly Youtube account
Français
EnglishFrançaisEspañolDeutschPortuguês
App Store
Google Play
Link to Calendly Twitter accountLink to Calendly Facebook accountLink to Calendly Instagram accountLink to Calendly Linkedin accountLink to Calendly Youtube account
Copyright Calendly 2022