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Reduce no-shows and improve campaign conversion tracking with text reminders and a Google Analytics integration

Calendly, March 30, 2020

We have two brand new updates to share with you! We’ve released text reminders to help reduce no-shows and a Google Analytics integration to improve campaign conversion tracking.

Reduce no-shows with text reminders

Invitee notifications, including email and text (SMS) reminders, are now included in Calendly's powerful Workflows.

Learn more and start using Workflows today →

Email reminders have always been a great way to stay in contact with invitees and keep attendance rates high. Now we’re offering another method to get in touch with invitees through automated text reminders. Customize the content of the reminders so your invitees have the most important information prior to the meeting.

Here are just a few reasons you may want to start using text reminders:

  • Eliminate the pain of no-shows that can prevent sales teams from meeting their quota

  • Maintain great relationships and keep your clients on track with onboarding sessions and status calls

  • Make sure your candidates have the best possible experience without confusion prior to an interview

Text reminders can be enabled by users with a Pro account. When editing invitee notifications in any event type, turn on text reminders. When your invitee is scheduling, they will see a field to enter their phone number to receive text reminders.  

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Measure campaign funnels and conversions through Google Analytics

With our new integration, you can track each step of the scheduling process for your events in Google Analytics, including when an invitee:

  • Lands on your Calendly scheduling page

  • Chooses an event

  • Selects a day

  • Selects a time

  • Confirms a meeting

 

Create a goal in Google Analytics to record scheduled meetings as conversions so you can assess campaign sources and performance. Now you can see which campaigns are driving the most meetings (and getting you closer to your bottom line) to make improvements based on the insights.

This integration is available to owners and admins on Pro accounts. To get started, visit your admin settings within Google Analytics and locate your tracking ID by choosing your preferred account and the specific property you’d like to track. Click tracking info and find your ID under tracking code. Return to Calendly, navigate to your integrations page and select Google Analytics. Paste your tracking ID and save to complete setup.

Start using text reminders + tracking your event campaigns

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